Simply PPAs are for non standard software or updates. We can find latest software or updates that doesn't normally provided by Ubuntu software center. So people add these PPAs to system in order to use latest softwares. Some times there might be risks of adding PPA.
On the command line you can add a PPA using
apt-add-repository
,e.g.:
sudo apt-add-repository ppa:strukturag/libde265
If you are connected to Internet through a proxy server above command will give an error.
e.g.:
Cannot add PPA: 'ppa:strukturag/libde265'.
Please check that the PPA name or format is correct.